Websites - Advantage ICO

This Irish conference, event and destination management company approached PM with a brief to create a site that could easily and simply navigated and located. The brief was to create a site that made the most of the company’s excellent photography, but which was text-heavy enough to appeal to the most discerning search engines. In this way, the site would have all of the features of a Search Engine Optimised site without the ‘reverse engineering’ that this often implies.

Completed in a short time frame, the Advantage ICO site has rapidly attracted a great deal of customer attention and has already resulted in additional business for the go-ahead company. It utilises a lightbox effect to make the most of the photography and the site’s informative, friendly style is getting business from Events Organisers all over the world.