Creating a powerful sales tool in the shape of a website for leading IT solutions firm

We work with amazing clients and we are dedicated to offer the best of our services to help them make the difference every day.

Background

BOM IT Solutions provides companies with IT Support & IT Services at enterprise level, tailored to organisations of any size. With its focus on business systems integration and alignment to world leading vendors, BOM has deployed many successful solutions over its 60 years’ existence.

Keeping up with continual IT change and expanding a range of technologies, they have become the leading, preferred and often sole IT partner for many South West & Wales businesses.

The company currently employs 25 people, having recently recruited in technical services and new business consultants.

Challenge

Publicity Matters was tasked with making the written website content not only easier to read, but also to improve it so the content would become world class and would appeal more to BOM’s target group of potential clients.

Solution

We initially provided BOM with a light edit of all their written content across their website. We proofread each page and took out typos, grammatical errors, and improved syntax.

Then PM conducted a full ‘heavy edit’, where we looked at the contents, page structure, and overall message effectiveness. We gave advice on how the improve on these, always with the aim to create clear, concise content that would appeal to BOM’s audience in mind.

Business Impact

PM has provided BOM with a powerful sales tool in the shape of a website. Not only will potential clients be impressed with BOM’s unique offering as clearly set up on BOM’s website, the website is also used by BOM’s sales team to showcase their potential clients in one easy place what BOM is all about.

Want to know more about our brand development services or have a chat about your current brand challenges?

Pin It on Pinterest