How long, how many & how much?

In order to find the answers, first you need to ask the right questions. Here’s a list of questions we’re frequently asked, with some helpful answers.

Contact Publicity Matters

Web FAQs

Provided below are a range of useful FAQs on how we support your website developments.

How much do you charge for website support?

We have two pricing points. For all website development tasks that might include building new features and tools to compliment your online business, we work from an hourly fee of £100 per hour. We also charge a fee of £50 per hour for any website administration support, this might include helping you update new content, help and training on how to make changes to your website.

How long does it take to build a website?

This depends on your individual requirements but as a rule of thumb we aim to turn around a project in under 4 weeks. This is providing we have received all the information needed from you before we start.

I have an existing website built by a third party agency, can you help manage this for me?

Yes. We normally suggest that a health check is performed before we take over management. This is to ensure that we can reliably serve your business going forward without any mishaps – we do try our best!

Are you able to help provide graphic design / stock photography and imagery?

Yes. Both services are available. We have both the in-house design support that will help you achieve the visual results you are looking for, but we can also source imagery should this be required.

How do you build a website and what systems do you work with?

We love WordPress. Let’s just get that out there. Normally with most projects we will assess and consult with you on the best framework we think will offer you the most benefits. The next step will be to provide a working demonstration including placeholder information as a proof of concept. Once we are all happy with the design and concept then the final step is creating your website, hosting your website and adding in the relevant content. Normally we look at a 4 week turnaround providing we have all the information we need.

What type of website pages would I normally need?

This can vary. We normally recommend if you are starting from scratch that it’s important to consider the following:

Business Overview (About)
What you do or plan to offer (Services)
How to contact (Contact)
Latest News (Blog)

Will my website be secure?

We include a SSL Certificate on all our website hosting services. This means that encryption is added so that when a visitor completes a form the information entered cannot be accessed by any unwanted parties.

If my website is hacked what should I do?

If we are notified within 24hrs of the unfortunate event taking place then normally a ‘rollback’ on our server will mean we can gain access to your website. Of course not every security breach is the same. Certainly one of the most important aspects to consider is to ensure that you have a level of security monitoring in place, that way you can keep a close eye on any unwanted activity.

What type of payments do you except?

There are a number of payment methods. We accept both debit and credit card payments. Normally we request a 50% upfront development fee before we begin work.

I have an existing website that needs a refresh but I don't want to redesign or go down a custom development route. What are my options?

You may be interested to know that we provide a cost effective conversion service. What this means is that you might have great content, a lovely design in place but some things just do not work to your liking. A good example is your website may not be responsive and display well on mobile or tablet devices. We can effectively use your website as a blueprint and migrate all content across to an easy to use WordPress CMS setup.

I already pay for hosting and manage my domain separately, can you still help me build a new website?

Providing you can host a Linux PHP website then yes we can. Domain management is something we offer but if we were to construct and develop a new website then we can ask you to make the relevant DNS changes when need be.

Will I have access to make changes to my website once it's built?

Yes. Once we have deployed your new website then you will receive editorial access so that you can continue updating and creating new content.

Can you host a website that I have built?

Yes. Providing that its either a Drupal, Joomla or WordPress CMS then it is straightforward enough. If you have coded your own application we would suggest getting in touch and discussing your requirements.

Are there any hidden costs involved?

No. We quote for all work upfront and should there be any additional fees you will be informed. On occasion you may wish for further support or the purchase of plugins, tools or even imagery. Before we make any purchase on your behalf we will inform you first.

Once you have built my new website will I own it?

Yes. We take no responsibility in terms of the content / design integrity of your website. Should you wish to move or host your website elsewhere then we will help you do this.

Do you outsource any of your services or is everything done in-house?

Outsourcing our services in unlikely. On the rare occasion that the task is too great we might recommend teaming up with a third-party agency but this is something we will make you aware of before any agreements are put in place. We normally design, develop and create content in-house.

I am interested in a service you offer, whats next?

Either call us directly between the hours of 9.00am and 5.00pm on (0117) 317 8206 or complete our simple contact form.

Will my website share information socially to the likes of Facebook / Twitter?

Yes. We want you to spread your messages to wide reaching social media channels. Of course we can turn this feature off, if your business does not require this feature.

I have video content that needs to be hosted, how I do this?

Video is a great way to enhance your presence online. We do not host but we can work with content that’s either uploaded to YouTube or Vimeo.

Can you register a domain for me?

Yes we can. Please see our domain registration section.

How will my website help my business?

Depending on what you wish to achieve there are lots of positives. A well-built website can help you get more leads or prospects, increase business sales and improve your brand appearance.

Content FAQs

Provided below are a range of useful FAQs on how we support your marketing campaigns.

What kind of digital contents do you provide?

We can write anything from the initial content for your website, and then keep your website current with news articles and/or blog posts. We can also write your social media posts for you and write the content for your email campaigns.

Can you write my entire website and do all my social media for me?

Yes, we can. It is however of utmost importance that we come up with a strategy together with you. We need to know exactly what your product or service provides and what your USP is. We need to know what you’d like to achieve with your social media presence, what audience you’d like to reach and how you’d like people to think and talk about your brand.

What kind of off-line copy do you provide?

We can write anything from advertorials, press releases, brochures, to newsletters, catalogues, white papers and case studies.

I’ve written stuff for my website / brochure / blog post – can you see if it’s any good?

Sure. We can do a general proofread (also known as a first edit) of your text if that’s sufficient for you. We can also provide comments, critique, order and layout changes and tone of voice analysis (also known as a second edit) if you’d like the full service.

How did you get all these PR media contacts?

We have worked in PR for many years, and over this time we have built up media contacts in several different categories, namely automotive, outdoor, parenting, travel and lifestyle.

We also use a media database, which holds contact information of everyone who is anyone in the world of media. So, in case we’re not quite so familiar with a certain media category, we will still know who are the best people to contact.

What do you mean by a PR Campaign?

A PR Campaign can encompass as much or as little as you like, but should always be based on something newsworthy in your company. For example, we can organise a campaign around a new product, a new service, the launch of your brand, a new direction for your company, etc.

A standard PR Campaign generally consists of us producing a series of press releases, blog posts/ website news articles and social media posts. We will then make our media contacts and influencers aware of these, so they can use this info in their own articles and reviews (journalists) or share these (influencers).

A more elaborate PR Campaign could involve the above plus a product or brand launch event, advertisements, advertorials, off and online competitions and brand collaborations.

How can you help with running an event?

If you’ve already got a (trade) event in mind where you’d like to exhibit, we can make sure that all your written brand materials are ship shape. We can also arrange for journalists and influencers to visit your stand, where we will host them and talk them through your brand messages, so they can write about it to their audiences.

If you want to throw an event around your brand or a new product or service, we can organise this from start to finish. From event space booking, to invites, to getting the right media and influencers there and most importantly: to gain media attention, leave it all to us!

How do you find the right influencers for my brand?

First off we listen very carefully to you, about what your brand means to you and what type of audiences you want to attract.

We already have some good influencer relationships in place, and one of these influencers might fit your brand very well. If not, it’s a matter of finding them. This might take us some time, as it takes a lot of research and pattern spotting before we identify the right person. We then approach them with a killer pitch about your brand.

Want to know more?

For more information about our range of web, design and content marketing services contact Publicity Matters.

(0117) 317 8206 / hotline@publicitymatters.com